A brief explanation of how the DoubleClick ad serving technology worked based on its 1996 patent filingMore
Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes
Covering the history of advertising from its birth until the beginning of programmatic advertising in 1995 in 15 minutesMore
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The #PaleoAdTech podcast and blog are undergoing periodic maintenance. Check back soon for more episodes!More