Ari is a well-known influencer, media mogul, former DoubleClicker, Nielsen patent holder, founder of Beeswax and LaunchScience and much more.More
54. Lee Nadler – marketing DoubleClick in Silicon Alley
Lee was the original head of marketing at DoubleClick in the 90s and the force behind its notorious guerilla tactics including the Flatiron sign ‘DoubleClick Welcomes You to Silicon Alley’More
53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand
Omar co-founded pioneering data platform BlueKai and lead Oracle Data Cloud before launching Voicera and now Rembrand – and AI tool for video product placementMore
52. Ana Milicevic – managing data from Demdex to Sparrow
Ana was product manager at the early DMP Demdex before its sale to Adobe in 2011 and now runs the consulting firm Sparrow Advisors.More
51. Wes Nichols – measuring the impact of MarketShare
Wes was co-founder and CEO of MarketShare, based on some academic insights, which measured the impact of ad spend for major marketers. It was acquired by Neustar in 2015 for $450M.More
50. Brian Andersen – shining a light on LUMA Partners
Brian is co-founder with Terry Kawaja of LUMA Partners, the best-known boutique investment bank operating at the luminescent nexus of digital media and marketing technology.More
49. David Wamsley – running an AdAuction in the dot-com days
Dave was the co-founder and CEO of AdAuction which was an innovative digital auction platform for remnant inventory starting in 1997 until the dot-com meltdown – he now runs Rosebud PR in FloridaMore
48. Brian O’Kelley (part 3) – the AppNexus adventure
Brian co-founded AppNexus in 2007 as a cloud hosting platform, morphing into an SSP and then DSP, meanwhile pioneering header bidding and RTB and more.More
47. Larry Braitman – fishing for dot-com dollars with Flycast
Larry co-founded Flycast in 1996 as an early remnant-focused ad network with user-friendly ad and publisher tools to minimize CPMs for reach on ‘long tail’ publishersMore
46. Jay Schwedelson – was WebConnect the first ad network?
Jay Schwedelson founded one of the first ad networks in 1995, called WebConnect, and took an ethical stance against cookies that ultimately ceded the market to DoubleClick and othersMore
45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage
Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level marketing program. Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in…More
44. Shawn Riegsecker – getting to the Basis Technologies of Centro
Shawn started in digital publishing and worked at Real Media before founding Centro aka Basis Technologies in 2001 as a digital workflow solutionMore
43. Matt Spiegel – making a Resolution (Media) for search
Matt worked at ad network L90 and in DRTV before founding pioneering search agency Resolution Media in Chicago in 2003More
42. Joseph Zito – the logic of Datalogix and Oracle
Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012More
41. Lynda Clarizio – making the case for AOL, Nielsen and The 98
Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technologyMore
40. Brian O’Kelley (part 2) – the Right Media experience
Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networksMore
39. Brian O’Kelley (part 1) – from LA2Nite to Right Media
Brian O’Kelley started businesses in high school and Princeton and then helped launch a ticket-selling website before moving back east in 1999More
38. Brian Lesser – from 24/7 to Xaxis and Xandr
Brian ignited his digital media rocket at 24/7 in the early 00s and rose to be CEO of WPP’s Xaxis and GroupM before leaving to lead what became ATT’s Xandr division from 2017-2020More
37. Blagica Bottigliero – going into Orbitz, social and affiliates
Blagica was a media planner at Orbitz in the legendary days of playable interactive pop-ups and pop-unders and went on to work across social and affiliates at Edelman and elsewhereMore
36. Ben Barokas – real-timing the supply side at AdMeld and Google
Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google’s market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV.More
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