Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore
6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyond
Cory was an agency guy from the beginning of the internet and became a well-known CMO at BlueKai, Oracle and others while writing a weekly column for MediaPostMore
5. Paul Bannister – gamer turned prophet for the publisher
Paul Bannister is an ex-professional video gamer turned champion of the long-tail publisher via almost two decades with CafeMom and now CafeMediaMore
4. Joanna O’Connell – evangelist of the trading desk
Via CNN and Hollywood, Forrester analyst Joanna OConnell was an early programmatic evangelist and co-architect of the first big agency trading deskMore
3. Joe Zawadzki – the original (Media)math man
Joe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEOMore
2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of AdExchanger and long-time ad tech pundit, observer, journalist and podcasterMore
1. Eric Franchi – the many overtones of Undertone
Eric Franchi started as a rep at About.com and went on to co-found the Undertone rich media-premium ad network in the depths of the dot com bustMore
“It Wasn’t a Job, It Was a Cult!”
The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. (They are archived here.) He interviewed a number of the key players in the industry about their experiences and committed write-ups…More
Hello, World!
What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. NetScape, DoubleClick, AdECN, Invite…More
Paleo Ad Tech 