Shawn started in digital publishing and worked at Real Media before founding Centro aka Basis Technologies in 2001 as a digital workflow solutionMore
43. Matt Spiegel – making a Resolution (Media) for search
Matt worked at ad network L90 and in DRTV before founding pioneering search agency Resolution Media in Chicago in 2003More
42. Joseph Zito – the logic of Datalogix and Oracle
Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012More
41. Lynda Clarizio – making the case for AOL, Nielsen and The 98
Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technologyMore
40. Brian O’Kelley (part 2) – the Right Media experience
Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networksMore
39. Brian O’Kelley (part 1) – from LA2Nite to Right Media
Brian O’Kelley started businesses in high school and Princeton and then helped launch a ticket-selling website before moving back east in 1999More
38. Brian Lesser – from 24/7 to Xaxis and Xandr
Brian ignited his digital media rocket at 24/7 in the early 00s and rose to be CEO of WPP’s Xaxis and GroupM before leaving to lead what became ATT’s Xandr division from 2017-2020More
37. Blagica Bottigliero – going into Orbitz, social and affiliates
Blagica was a media planner at Orbitz in the legendary days of playable interactive pop-ups and pop-unders and went on to work across social and affiliates at Edelman and elsewhereMore
36. Ben Barokas – real-timing the supply side at AdMeld and Google
Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google’s market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV.More
35. Michael Katz – double-clicking on InterCLICK and Yahoo
Michael is co-founder and CEO of mParticle, a customer data platform (CDP) that launched in 2013, after he sold his ad network InterCLICK to Yahoo and worked there for (almost) a yearMore
34. Andrew Casale – from Casale Media to Index Exchange
Andrew founded the Casale Media ad network in Toronto as a teenager and transformed it into an SSP and exchange for publishers in the programmatic era, championing transparency and header biddingMore
33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]
Nancy is founder of MediaWallah and was present at many seminal moments in ad tech history, including L90’s acquisition of DoubleClick Media and DrivePM’s crash into MicrosoftMore
32. John Ferber – putting the dot-com in Advertising.com
John co-founded Advertising.com with his brother Scott in 1998 and sold it to AOL in 2004. For years it was the largest digital ad network and perfected CPM to CPC arbitrage and retargeting.More
31. Steve Latham – taking an Encore at Flashtalking
Steve was Director of Analytics at Flashtalking which acquired his measurement company Encore in 2015 and was itself acquired by Mediaocean for a reported $500 million in 2020More
30. Dave Zinman – on the first ad server, BlueLithium and beyond
Dave co-founded the company that built the first – albeit not by much – ad server called AdKnowledge and later worked at BlueLithium, Yahoo and Drawbridge among othersMore
29. Bill Urschel – the captain of AdECN, the first exchange
Bill Urschel was the founder and CEO of early ad exchange Ad:ECN, acquired by Microsoft in 2007; it also launched Jeff Green onto his Trade Desk trajectoryMore
Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes
Covering the history of advertising from its birth until the beginning of programmatic advertising in 1995 in 15 minutesMore
28. Bill Wise – accounting for the rise of Right Media and more
Bill was an accountant at DoubleClick through the IPO and a member of the Right Media team when they sold to Yahoo in 2007 – he’s now the CEO of MediaOceanMore
27. Rex Briggs – the theory of Marketing Evolution
Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started as Wired’s research director in the 1990’sMore
26. Manu Mathew – raising the Visual IQ of ads
Manu was co-founder and CEO of Visual IQ, a leader in the field of multi-touch attribution (MTA) and marketing insights, sold to Nielsen in 2017More