Joe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEOMore
2. Zach Rodgers – the voice of AdExchanger talks
Zach Rodgers is the editorial director of AdExchanger and long-time ad tech pundit, observer, journalist and podcasterMore
1. Eric Franchi – the many overtones of Undertone
Eric Franchi started as a rep at About.com and went on to co-found the Undertone rich media-premium ad network in the depths of the dot com bustMore
“It Wasn’t a Job, It Was a Cult!”
The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. (They are archived here.) He interviewed a number of the key players in the industry about their experiences and committed write-ups…More
Paleo Pellet: How DoubleClick worked
A brief explanation of how the DoubleClick ad serving technology worked based on its 1996 patent filingMore
Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes
Covering the history of advertising from its birth until the beginning of programmatic advertising in 1995 in 15 minutesMore
Hello, world!
The #PaleoAdTech podcast and blog are undergoing periodic maintenance. Check back soon for more episodes!More